Owning a Business: Things you need to Know

A short book of mentoring suggestions by Richard Eaton.

As a business mentor, I find that I am repeatedly being asked the same questions. Where can I find finance for my business? How can I best make use of social media for advertising my business? Where do I look for business support services? What steps can I take regarding cyber-security? Should I form a Company or work as a sole trader? What do I need to think about when employing staff or taking an apprentice? And, of course, many more questions.

To make better use of my time and that of my mentees and to enable me to avoid having to repeat myself, I decided to prepare some mentoring fact-sheets. While doing this and at the same time researching relevant websites, I realised that what a mentee really needs is something that is more comprehensive than a fact-sheet but which provides simple and straightforward access to required information and advice. I was aware that the plethora of business start-up and self-help books that are available can put-off many prospective and even existing small business owners. They perceive them to be too specialised and complicated and, generally, so daunting that they rarely read past the introductory pages.

So I decided to write a short, pocket-sized (in the print version) book containing simple, jargon-free text but which nevertheless linked (by hyperlink in the e-book) to detailed and comprehensive online information. My aim being to leave it to readers to decide how deeply they wanted to research the information that they considered to be relevant to their specific business proposal. In this way, the book does not present as being crammed with specialist information, although it does link to such information online.

Owning a Business: Things you need to Know is an updated edition of my earlier book Getting Ready to Start a Business. It acknowledges that most small business owners simply want to get on with working in their business and that they want swift, inexpensive access to relevant information. It also makes clear that, to be successful, a business owner needs to spend time working ON as well as IN their business; something that my book will help them to achieve.

The book includes:

  • Access to detailed information about starting and managing a small business;
  • Suggestions for researching practical business matters;
  • Essential reading that refers to more than 70 online links to business practice;
  • Achieving success: a checklist of key small business components;
  • Compact and straightforward overview of important business processes;
  • How to define and promote a small business to prospective customers and clients;

E-book (£5.99) and flat-bound, pocket sized print book (£5.99) available from www.amazon.co.uk

Comb-bound, pocket-sized print book (£5.99) from www.lulu.com

From digital stores: www.books2read.com/OAB

For more information, click onhttp://eaton796.wix.com/owning-a-business

REVIEWS:

“The most relevant business start up and ownership book I have seen. In a few pages it reminds the reader of essential points and provides links to best practice. An excellent work. One to read before you start and to keep on the shelf for future reference.”

CLIVE MARSH
Author
“Financial Management for Non-Financial Managers”: Kogan Page
“Business and Financial Models”: Kogan Page

“This was an excellent read with good clear advice for a business owner setting up and establishing a business. In addition, the information given is so comprehensive that it could also form part of a Bank Manager’s toolkit when dealing with commercial customers”.

NIGEL BISHOP, Senior Business Consultant. http://uk.linkedin.com/in/nigelkbishop

“Succinct points and clear advice in a neat package. If you are setting up your business this book tells you clearly the issues you face and how to start dealing with them. Reading this ‘set up your own business book’ in my second year of trading it was very interesting to realise just how important it is to get the fundamentals right from the beginning. Great advice succinctly put, this guide sets out a clear framework, checklist and where to go next. It is useful for setting up any kind of business.”

CATH TAJIMA-POWELL
Arts & Heritage Project Manager
Uk.linkedin.com/pub/cath-tajima-powell/31/b60/a72/

“Essential reading for anyone who wants to start their own business.”

CHARLOTTE ELFDAHL
Founder of Rockville Lampshades
Winner of ‘Tomorrow’s Business Builders Award 2013’

“A very useful guide with lots of useful links to assist with research. I especially like the checklist at the back as there are so many things to consider when you are starting up in business that it’s easy to miss key components”.

KAYE CRITTELL, NEA Project Manager, Let’s Do Business Group. www.letsdobusinessgroup.co.uk